Data Management Platforms (DMPs) are repositories of data from all of your online and offline data sources including audiences and Customer Relationship Management (CRM) data, 2nd and 3rd party data.The biggest challenge with DMPs is companies often lack the support, resources, and processes to ensure success. You need someone to help identify your KPIs and provide historical insights on the performance of audience segments.
By integrating all of your data streams, you can create audience segments that will provide an accurate, holistic picture of who your customers really are and give them what they really want.
We at Texara can provide the expertise to guarantee you get the most from your DMP:
- Provide end-to-end implementation, configuration, management and support for your data management platform.
- Provide best practices and work with you to develop your strategy for success.
- Defining segmentation strategy and creating segments as per your business needs.
- Help you identify high-value use cases that will result in the most actionable audience segments.
- Troubleshoot audience match sizes, which could be an indication of cookie sync, onboarding, integration, or technical issues.
- Review your DMP implementation for pain points (and fix them).
- Provide reporting and insights on your data, segments and audience performance.
- Provide training to your in-house team to encourage adoption.