Having a beautiful website that ranks well in search engine results is a fundamental achievement, but it’s only half the battle.In order to create loyal fans and clients, make sales, build a mailing list, or achieve any other type of conversion, the user has to enjoy the process of navigating your site. The ultimate user experience (UX) strikes a balance between four important elements: design, technology, user needs and business goals. Aligning and integrating these elements leads to optimum goal conversions.
We at texara having extensive experience by enhancing the overall usability and performance of your website, you can essentially steer user decisions to reach key performance indicators (e.g., revenue per visitor, transaction volume, qualified leads, etc).
Using tools such as Optimizely Personalization, you can leverage your data to deliver messages, such as product offerings, to current or prospective customers based on multiple data points:
- Browsing behavior.
- Past purchase behavior.
- Time zone.
- Customer specific needs.
- Demographic information.